Merrie Harris, global business director at JWT, said that after being informed that it could not use the word vagina in advertising by three broadcast networks, it shot the ad cited above with the actress instead saying “down there,” which was rejected by two of the three networks.
The ads are selling tampons -- which are things you stick inside your VAGINA -- but they are not allowed to say the word "vagina."
THEY ARE NOT ALLOWED TO SAY THE WORD VAGINA ON TV.
You can say "bitch" on TV, but you can't say "vagina." You can say "ASS" on TV, but you can't say "vagina." BECAUSE THAT ONE IS DIRTY AND OFFENSIVE.
I have been accused, in the past, of overreacting to things. Of reading too much into it. Of looking for something to be offended about.
Years ago, this must have been in the late 90s because I was still in college (sitting around at home in the morning hours because my classes were in the afternoon) I remember seeing an episode of the Christina Applegate TV show where she worked as a nurse. She had to learn how to draw blood from people, so she was practicing on an orange. Something happened, where a guy got a promotion or raise or cool assignment and she didn't, and she got all up in arms and went to the supervisor or person in charge and said that it was not fair that the guy was given X (instead of it being given to her) just because he had a penis.
They said the word "PENIS." On TV. In a sitcom. In the middle of the day, when children could be at home, watching sitcom reruns.
I remember this distinctly because a few nights before, we had been watching The Big Lebowski on that same channel. At midnight. Late at night. When children and their precious, delicate virgin ears were in bed.
AND IT WAS THE FREAKIN' BIG LEBOWSKI.
Remember the scene where Julianne Moore is painting in her art studio, and she tells Jeff Bridges her paintings resemble VAGINAS? (Or something like that. The point is that the dialogue included the word VAGINA.)
When her character said the word "VAGINA," the word was muted. IT WAS CENSORED.
AS IF SHE HAD SAID A CUSS WORD (of which there are plenty in The Big Lebowski, if I recall correctly. EXCEPT THAT VAGINA IS NOT ONE OF THEM.)
This upset me.
Why is it okay to say PENIS in the middle of the day in TV but we cannot say VAGINA in the middle of the night on TV?
What is wrong with the word VAGINA??? Can you even begin to explain it to me??
You can say "arm" on TV. You can say "foot" on TV. You can say "nose" on TV. You can even say "breast" on TV.
Why are VAGINAS so scary and offensive and naughty???
It would be one thing if we banned the medical term for all reproductive and/or sexual organs. Now, this would put several marketing campaigns in quite a pickle in October -- how are they going to sell us PINK JUNK if they can't tell us it's for BREAST cancer awareness? Are we going to have to refer to October as HOOTER cancer awareness month?
But when you allow breast and penis, BUT BAN VAGINA, you are sending a clear message that those are okay, but THAT ONE is not. THAT ONE is dirty. And bad. And icky. Ew!!!